Managing Reputation
During A Crisis


For the third in our series of thought leadership events we are dedicating the entire proceedings to reputation. In particular, the role of business continuity and incident/crisis management leaders in managing this precious but delicate asset during a crisis.

It’s important. Much time and effort goes into planning for, and then managing, the rebuilding of organisational capability during and after an incident. But for many organisations reputation is of equal if not greater value than the immediate operational need. And whereas facilities can be rebuilt a shattered reputation may linger for years and, ultimately, render the damage permanent.

We’ve assembled a truly stunning set of speakers to illuminate this discipline. Rod Clayton, Co-Head of the Global Issues Group at Weber Shandwick, sets the scene by laying out the consequences of effective or ineffective reputation management. Rod’s work is typically in the board room and his insights help understanding from that perspective. Then the legal view from Neill Blundell, Head of Corporate Crime & Investigations at Macfarlanes LLP, who will outline the specific challenges when the incident involves regulatory or criminal allegations. Finally Kate Brader, specialist crisis, issues and reputation management consultant with Deloitte, will pull the strands together and outline her view of best practice in the processes required to deliver high quality reputation management at the point of need.

Where & When

The main event runs from 10:00am to noon on Tuesday 16 October, 2018. The venue is:

Floor 24
The Shard
London Bridge Street

Full details and directions will be sent out on registration.

Rod Clayton
Co-Head, Global Issues Group | Weber Shandwick
Rod co-heads the global issues group at Weber Shandwick, one of the world’s leading global public relations firms. With experience in all major industries he advises leadership teams in the protection of their reputation through the full range of corporate and operational challenges. Rod is particularly adept at training leaders to handle tough questions not only from the media, but also in legislative committees, investor meetings and other challenging situations.
Neill Blundell
Head of Corporate Crime & Investigations | Macfarlanes LLP
Neill specialises in helping clients deal with crisis management during serious criminal investigations and prosecutions, and has been directly involved in some of the highest profile cases. He will be exploring the distinct issues that arise when an incident places organisations at the centre of allegations of fraud, money laundering or other serious wrong doing.
Kate Brader
Director, Audit & Risk Advisory | Deloitte LLP
Kate has spent twelve years delivering specialist crisis, issues and reputation management advice to clients in both Europe and the USA, and brings the rigour of a leading management consulting firm to this multi-faceted challenge. Kate will be pulling together the many strands of reputation management and presenting on the processes required to support successful outcomes.
Start Time Item Description
9:20am Registration and Coffee
10:00am Rod Clayton, Weber Shandwick
Proactively protecting and managing reputation. A perspective from the board room
10:30am Neill Blundell, Macfarlanes
The criminal game changer: how to react when regulators or law enforcement go on the offensive
11:00am Kate Brader, Deloitte
Bringing it all together. Putting the processes in place to move quickly and effectively in time of need
11:30pm End of Speaker Presentations
11:35pm Networking and meet the speakers
12:00pm Question the panel
12:30pm END OF EVENT
About Continuity Logic
Continuity Logic has been at the forefront of business continuity management (BCM) software since 2006. The company’s software is deployed with some of the world’s largest corporations and leading brands, supporting often highly sophisticated requirements. It is also deployed with a wide range of mid-sized organisations who want a more immediate ‘out-of-the-box’ solution for their needs. Both see our software as a way to future-proof their investment of both time and money through delivering not only capability for today’s requirements but also for tomorrow’s possibilities.
There are three central capabilities that we seek to fulfil with our solution. These capabilities act as an important starting point for understanding the power that our software may have to offer your own organisation and your role within it.
Data-Driven and Document-Driven BCM
An effective business continuity program gathers and has access to a trove of corporate data, all of which taken together has the potential to offer an array of insights into risk and operational management. Leading practitioners have started to embrace this and, by delivering on the potential of this data-driven approach, have accelerated their value to their organisations. Continuity Logic provides a core structure and the analytical tools with which to maximise this capability. On-demand reports, drill down dashboards, geo-data and what-if analysis all contribute to an unrivalled ability to deliver value to the business.
Total Engagement Across the Organisation
Most BCM solutions have failed to deliver on this and end up as a centralised repository used by a select few. Continuity Logic addresses this through two primary mechanisms. First, we have implemented our GuideMe approach which literally takes the user step-by-step through the items they need to complete. Second, we provide a level of customisability (see Customisation on Demand) which means that every aspect of the solution can reflect your own organisation’s processes where required. So the solution looks familiar while fitting with the business flow and structures of even the most complex organisations. This provides an unmatched level of usability with which to deliver a step change around resilience.
Power Out-of-the-Box with Customisation on Demand
Clients who want a quick return on investment tend to start with one of our out-of-the-box templates. These provide different approaches to a BCM program and allow the user to select that which most closely matches their needs. But the key is that these clients are not then constrained by their initial decisions. As they learn over time and wish to add further data items, or maybe adjust the plan layout, the process is simple. On the other hand, users who have precise and exacting requirements are equally well catered for. These are typically larger, more complex organisations that have learned over time, and often extensive experience, that one specific BCM program structure is essential for their success. Continuity Logic can deliver exactly what they want and, as importantly, without any software code amendments or additions.

Overview of Continuity Logic Software

For those guests who are interested to see the capability of Continuity Logic’s business continuity software a 30 minute overview will be held immediately following the close of the event.

Further Information

If you have any further questions about this event please contact Paul Gant on or +44 (0)20 7770 6522