You Say You Want a Revolution

A thought leadership event from Continuity Logic


In the words of John Lennon, we all want to change the world. And if he could have been talking about you then you’ll want to join us at our next thought leadership event.

For many years the BIA has been regarded as the cornerstone of effective business continuity management. It is taught on training courses worldwide and it is rare to see its value even remotely challenged by serious practitioners. But this could be changing. Over recent years two experienced business continuity professionals from the USA—Mark Armour and David Lindstedt—have been honing an alternative approach known as Adaptive BC. And bit by bit, fellow professionals have been starting to sit up and take note. The approach has now attracted a wide range of advocates to the point where it is arguably unwise, revolution or not, to ignore it.

In a nutshell, the Adaptive BC Manifesto considers that:

“Despite tremendous revolutions in technology, organisational practice, and global business in the last fifteen years, traditional BC methodology has become entrenched. It has made only small, incremental adjustments, focusing increasingly on compliance and regulations over improvements to organisational readiness. This has led to a progressively untenable state of ineffectual practice, executive disinterest, and an inability to demonstrate the value of continuity programs and practitioners.” (see

Heavy stuff. So, should you know more about it? Yes, you probably should. And there will be few better opportunities than this. We have invited a co-founder of the movement, Mark Armour, to headline our next thought leadership event at The Shard on Wednesday 15 May.

The speaking panel will comprise:

Mark Armour, Co-Author of the Adaptive Business Continuity Manifesto and Director of Global Business Continuity at Brink’s, will firmly put the case for Adaptive BC. He will argue that the old ways are outmoded, and that to bring full value business continuity professionals need to adopt an approach more suited to the rigours and demands of the 21st century.

Dr Ruth Massie, Senior Lecturer at Cranfield University and Editor in Chief, Continuity & Resilience Review, will then give her own views on Adaptive BC. Has the profession become complacent and inward looking? Are the old ways past their sell by date? Or does Adaptive BC risk throwing the baby out with the bathwater? Ruth combines extensive experience in business continuity delivery with the rigour of her academic role at Cranfield and was a highly popular speaker at our June 2018 Cyber event.

Finally, our own Philip Bigge, SVP Customer Solutions at Continuity Logic, will briefly show how, for those who become supporters, the Adaptive BC methodology is supported through software. Philip has extensive experience in business continuity leadership and knows that, whatever the methodology, data is the key to success.


When and Where

The event runs from 10:00am to 12:15pm on Wednesday 15 May, 2019 followed by networking and drinks/light buffet for those able to stay on. The venue is:

Continuity Logic
Floor 24
The Shard
London Bridge Street

Full details and directions will be sent out on registration.

PLEASE NOTE: due to intense interest all seventy places for this event are now taken. But please continue to register your details if you wish to be offered a place should one become free – some cancellations are inevitable. You will also be given the option to receive copies of speakers’ materials after the event.

Mark ArmourMark Armour
Director of Global Business Continuity | Brinks & Co-Author of the Adaptive Business Continuity Manifesto
Alongside developing and leading global business continuity programmes at multiple organisations Mark is an innovator in the field of business continuity. He developed the Adaptive Business Continuity Manifesto with Dr David Lindstedt and co-authored Adaptive Business Continuity: A New Approach. Mark is rightly regarded as a champion of the profession, having spoken at numerous industry and academic functions, including the Continuity Insights Management Conference, World Conference on Disaster Management, the ACP National Leadership Conference, and the Emergency and Administration capstone class at the University of North Texas.

Dr Ruth MassieDr Ruth Massie
Senior Lecturer | Cranfield University & Editor in Chief | Continuity & Resilience Review
After 11 years of corporate experience, first in business continuity then organisational strategy, Ruth took up an academic position at Cass Business School, City University, London. She is now a Senior Lecturer in Cyber Resilience Leadership at the School of Management, Cranfield University where her research area is organisational resilience. Ruth’s primary focus is on understanding how board level directors engage with information, contextualise it, and incorporate it into their decision making. Ruth is also Chief Examiner at the Business Continuity Institute and Editor-in-Chief of Continuity & Resilience Review.

Philip BiggePhilip Bigge
SVP Customer Solutions | Continuity Logic
Philip is an experienced business continuity professional and leader, with 16 years corporate experience at Towers Perrin, Bank of America and One West Bank followed by seven years consulting at Ripcord Solutions and, now, Continuity Logic. Philip’s prime focus at Continuity Logic is on harnessing the company’s software solution to deliver a rapid and direct return on investment for clients. And he well knows that the effective management of data is what allows professionals to see the bigger picture.

Start Time Item Description
9:20am Registration and Coffee
10:00am Mark Armour, Co-author, the Adaptive BC Manifesto
Why you should be using Adaptive BC. Throw out the old, get with the revolution.
10:50am Dr Ruth Massie, Cranfield University
Are the old ways of business continuity past their sell by date or are we in danger of forgetting what matters?
11:20am Philip Bigge, Continuity Logic
Whatever the methodology data is the key. See Adaptive BC supported through software.
11:40am Question the Panel
12:15pm Networking – drinks and light buffet
01:00pm END OF EVENT
About Continuity Logic
Continuity Logic has been at the forefront of business continuity management (BCM) software since 2006. The company’s software is deployed with some of the world’s largest corporations and leading brands, supporting often highly sophisticated requirements. It is also deployed with a wide range of mid-sized organisations who want a more immediate ‘out-of-the-box’ solution for their needs. Both see our software as a way to future-proof their investment of both time and money through delivering not only capability for today’s requirements but also for tomorrow’s possibilities.
There are three central capabilities that we seek to fulfil with our solution. These capabilities act as an important starting point for understanding the power that our software may have to offer your own organisation and your role within it.
Data-Driven and Document-Driven BCM
An effective business continuity program gathers and has access to a trove of corporate data, all of which taken together has the potential to offer an array of insights into risk and operational management. Leading practitioners have started to embrace this and, by delivering on the potential of this data-driven approach, have accelerated their value to their organisations. Continuity Logic provides a core structure and the analytical tools with which to maximise this capability. On-demand reports, drill down dashboards, geo-data and what-if analysis all contribute to an unrivalled ability to deliver value to the business.
Total Engagement Across the Organisation
Most BCM solutions have failed to deliver on this and end up as a centralised repository used by a select few. Continuity Logic addresses this through two primary mechanisms. First, we have implemented our GuideMe approach which literally takes the user step-by-step through the items they need to complete. Second, we provide a level of customisability (see Customisation on Demand) which means that every aspect of the solution can reflect your own organisation’s processes where required. So the solution looks familiar while fitting with the business flow and structures of even the most complex organisations. This provides an unmatched level of usability with which to deliver a step change around resilience.
Power Out-of-the-Box with Customisation on Demand
Clients who want a quick return on investment tend to start with one of our out-of-the-box templates. These provide different approaches to a BCM program and allow the user to select that which most closely matches their needs. But the key is that these clients are not then constrained by their initial decisions. As they learn over time and wish to add further data items, or maybe adjust the plan layout, the process is simple. On the other hand, users who have precise and exacting requirements are equally well catered for. These are typically larger, more complex organisations that have learned over time, and often extensive experience, that one specific BCM program structure is essential for their success. Continuity Logic can deliver exactly what they want and, as importantly, without any software code amendments or additions.

Further Information

If you have any further questions about this event please contact Paul Gant on or +44 (0)20 7770 6522